February 5, 2025

      At 9:00 AM, Associate Professor Dr. Bandit Phangnirun, Vice President for Business Development and Revenue Generation, presided over the opening of a training program on "Customer Journey" for the fiscal year 2025, as assigned by the university president.

The training featured Ajarn Nattapat Lopraditphong, a senior researcher and consultant at the Thailand Productivity Institute, who also serves as a strategic education planning advisor for the Faculty of Medicine, Ramathibodi Hospital. He delivered a lecture on "Customer Journey" and facilitated discussions on defining customer stages and steps as a core element of business planning. Various units explored practical applications in their respective fields, such as training for professional certification, nursing education, and services related to cashew nut products. The session also covered strategies to encourage repeat customers and effectively address customer concerns or negative biases towards products.

The atmosphere was engaging, with all participating units demonstrating strong dedication and systematic planning, emphasizing customer service as the key priority. The event was organized by the Business Development and Revenue Generation Division, Central Administration Office.

     Venue: Suphannika Conference Room, 2nd Floor, Wang Suan Sunandha Hotel, Suan Sunandha Rajabhat University.

      Paveena Sribunruang – Photographer/Reporter